I render them at 2x (2160×2700) in ScreenFlow for retina screens, though I’m not sure it makes a difference after Facebook processes it.

You may have noticed my feed videos aren’t square.

Same audio! For whatever reason, this little snippet of the last verse going into the coda outperforms everything else I’ve tried. More on that later… My current Facebook ads for Spotify

The latter has been pretty stable, but the former is just starting to settle in since I added India last week. Right now I’m paying about $0.30 per follower for both my profile and playlist. Here’s March so far (click to enlarge): conv = conversions, CPC = cost per conversion, CPF = cost per follower The big bump in the middle came from my Gleam ROLI giveawayĮvery morning I track my follower growth in a spreadsheet. I’m up to 9K profile followers and 17K playlist followers. I’m spending $20 a day on Facebook ads, split between promoting my artist profile and my synthwave playlist. Lately I’ve gotten cheaper followers through feed ads. The resulting competition has driven ad costs up. The problem is, most musicians know that by now. Viewers tend to be receptive to exploring new music, and have their sound on. Not because they were necessarily wrong, but because the platform and practices have evolved.įor example, Instagram Stories was far and away the best ad placement for music two years ago. While there are still useful angles to explore in those older articles, this post supersedes them. I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date. Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you.

How bad is your spotify perfect score